Job Summary:

The Head Content Writer will be responsible for creating and overseeing high-quality content that engages, informs, and inspires our audience across various channels. This role will require a strategic thinker with exceptional writing skills and a deep understanding of the D2C market. You will collaborate with cross-functional teams, including marketing, design, and product development, to craft compelling narratives that resonate with our target consumers.

Key Responsibilities:

1. Content Strategy Development:

Develop and implement a comprehensive content strategy aligned with the overall business goals and brand vision.

Identify key topics, trends, and themes that will engage our audience and drive brand awareness.

2. Content Creation:

Write and edit high-quality content, including website copy, blog posts, social media updates, email newsletters, product descriptions, and more.

Ensure all content aligns with the brand's voice, tone, and messaging.

3. Team Leadership:

Lead and mentor a team of writers and content creators, providing guidance on best practices, stylistic consistency, and editorial standards.

Foster a collaborative environment that encourages creativity and innovation.

4. Cross-Functional Collaboration:

Work closely with marketing, design, and product teams to develop integrated campaigns that leverage storytelling to enhance brand positioning.

Collaborate with the social media team to create shareable content that engages audiences across platforms.

5. Brand Voice and Messaging:

Maintain and evolve the brand’s voice to ensure consistency across all content and marketing platforms.

Create style guides and frameworks that ensure all content produced meets brand standards.

6. Research and Trends:

Stay updated on industry trends, emerging technologies, and content marketing best practices to inform the content strategy.

Conduct competitor analysis and audience research to ensure relevancy and engagement.

Qualifications & Skills Require:

·         Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

·         8+ years of experience in content writing with at least 2 years in a leadership role, preferably within a D2C brand or e-commerce environment.

·         Exceptional writing, editing, and proofreading skills with a strong portfolio of relevant work.

·         Proven experience in developing content strategies that drive engagement and conversion.

·         Strong organizational skills and ability to manage multiple projects simultaneously.

·         Excellent communication and interpersonal skills, with a collaborative mind-set.