Our Values

Leeford has a set of values which forms the foundation on which we perform work and conduct ourselves. The values underlie our work, how we interact with each other, and which strategies we employ to fulfill our mission. The core values are the basic elements of how Leeford go about work. We use these practices every day in everything we do.

Customer Orientation

Leeford live by and for our customer’s success, we want to be their top-of-mind and top-of-heart choice.

  • We build lasting relationships with our clients and associates.
  • We create value for our clients by providing high quality affordable products on time.
  • We partner with our associates in their needs & wants thus develop lasting values.
  • We care for our employees & help them grow holistically.

Team Spirit

Leeford work together as one team.

  • We share clients and associates across branches, business units and countries.
  • We share ideas and best practises.
  • We help our colleagues to grow personally and professionally.
  • We work hard and play hard; we have fun in what we do.


Leeford is a company that is trusted in the marketplace – one that stands for integrity and sets standards for themselves.

  • We take the ownership of our actions & stand by our own results & activities.
  • We go by the word of mouth referrals and our reputation is our most effective advertising in this very competitive era.
  • We follow the principle; if we are honest with our clients then they will trust us and be honest with us.
  • We believe trust builds long lasting relationship with our customers, the ultimate goal of organizational success.


We at Leeford are passionate about people, our colleagues, associates & clients thus making a difference for billions globally.

  • We commit ourselves to continuous improvement, seeking to set the recognized performance standards within our industry
  • We deliver a superior experience for all of our customers, sensing their needs and exceeding their expectations
  • We have the ability to recognize, respond and navigate through change effectively.


At Leeford, we put forth its personal and professional best, providing the highest quality of care of which we are capable

  • We choose to lead in respective segment and be the organization others choose to follow.
  • We provide vision for the future and thus provide direction, enable and empower people to follow with confidence. We live by our value based management & make people feel important & appreciated for the required ethical work and thus provide inspiration.
  • We act upon opportunities and learn fast from our success and failures.
  • We set the pace with our expectations and examples to establish an environment of continuous improvement & people growth, both personally and professionally.
  • We care & act with compassion.